Rough Trade Records are excited to announce the debut album by Californian group Hello Forever, Whatever it is is being released on October 2nd, 2020.
Based in Topanga, California, on a piece of land once used by the infamous Sandstone Retreat and free-love nudist commune, the art-pop collective Hello Forever are led by the eccentric, magnetic figure of Samuel Joseph.
They live together, in this pastoral setting high above the Pacific Ocean – not far from where Neil Young recorded After the Gold Rush or Captain Beefheart laid down the tracks for Trout Mask Replica, the group forever expanding and contracting, with members coming and going as they please. However, the group adheres to a stringent five day a week rehearsal schedule, they fuse elements of the 60s West Coast sound with a DIY approach to music and creativity which has spawned their remarkable debut album, the aptly titled Whatever It Is.
Joseph and company have created a contemporary throwback to a vibrant era with a set of songs that establish the collective’s exquisite harmonies and colourful instrumentation.
Here's another cut from the album
Check out Whatever it is here.