Following the outstanding success of the ‘Make Money From Your Music’ seminars the NZ Music Managers Forum, with thanks to NZ On Air and the Creative Communities Scheme in Hamilton and Tauranga, are returning to Waikato and Bay of Plenty with the essential Stage Two seminar ‘Marketing and Promoting Your Music’.
How musicians release and promote contemporary music has changed considerably in the last couple of years with an increased focus on digital. Over 70% of the New Zealand Music Industry income is from streaming, but this means that an artist is competing to have their music consumed in one big worldwide digital store. In order to cut through they need to be active across many promotional channels. With record labels signing fewer artists direct, it is important that managers and musicians learn these skills for their independent releases.
This not to be missed seminar will cover all avenues of releasing, marketing and promoting music including the various ways to release a song, EP or album, distribution – digital and physical, P.R., bio’s, press releases, tips for pitching to media, marketing, digital marketing, social media, playlists and radio airplay.
Ladi 6 - Independent Artist
Ladi 6 is an award winning hip hop soul artist who has released four albums and extensively toured NZ, Australia and Europe independently.
Nicky Harrop - General Manager of Rhythmethod (Independent Distribution Label)
Rhythmethod is New Zealand’s leading independent distributor, representing a wide range of local and international acts and labels. New Zealand artists represented by Rhythmethod include Fat Freddy’s Drop, Unknown Mortal Orchestra, Alien Weaponry, Holly Arrowsmith, Princess Chelsea, Devilskin and many more.
Lisa Paris - CEO of The Label (Music Marketing and PR Specialists)
The Label - Represent some independent labels in NZ - 4AD, Rough Trade, XL Recordings, Matador, Young Turks, Secretly Canadian, Dead Oceans, Jagjaguwar and Sub Pop and have delivered successful campaigns for Adele, SIA, Queens of the Stone Age, The xx, The National, FKA twigs, and Radiohead. Some of the NZ bands they work with include Fat Freddys Drop, Tiny Ruins, Nadia Reid, Hopetoun Brown, Boycrush, The Black Seeds, Tiki, The Brunettes, Louis Baker, Estère, Lawrence Arabia, Ha The Unclear, Yukon Era, and Unknown Mortal Orchestra to name but a few.
Jeff Newton - NZ On Air
NZ On Air fund the recording and promotion of single songs, multi-song projects and music videos to help connect great NZ songs with NZ audiences. Jeff Newton pitches NZ music to all of NZ’s radio stations and streaming services.
Jenny Rudd - Owner and Editor UNO Magazine
Privately owned and published, UNO is a lifestyle magazine based in the Bay of Plenty but reaches into the Waikato, Coromandel, Central Plateau and further north into Auckland. They have an unwavering commitment to publishing exceptional content which is written, photographed and designed by the country’s top creatives and directed by their experienced editorial team.
Teresa Patterson - Chairperson NZ Music Managers Forum/Artist Manager
Music Managers Forum NZ is the collective voice for music managers and self-managed artists. The MMF NZ is a non-profit trade association dedicated to helping grow artist manager businesses through education, networking and advocacy. The MMF NZ is part of International Music Managers’ Forum (IMMF), a worldwide community of music managers, with active organisations in the UK, Canada, France, Germany, Sweden, Netherlands, Finland, Denmark, Norway, Poland, United States, Australia, South Africa, South America, Belgium, Italy and Ireland.
DATES AND LOCATIONS
Tuesday September 11th Tauranga – Totara Street
Wednesday September 12th Hamilton – Meteor Theatre
5.30pm doors for 6.00pm start. Seminar finishes at 8.00pm
FREE ENTRY to all - musicians, self managed artists, music managers (or anyone interested in the music industry) but RSVP is essential. Email Lorraine.firstname.lastname@example.org to secure your seat. Please make sure you specify which seminar you will be attending – Waikato or BOP.
NB – this seminar will be travelled to other areas of New Zealand